Fukraa Insaan or Elvish Yadav? Ex-Bigg Boss Contestant Kriti Verma Decodes the Popularity of Content

Kriti Verma explains, “The rise of social media and digital platforms such as Instagram, Youtube, and TikTok along with the widespread availability of smartphones and data penetration has led to the emergence of a new line of celebrities – content creators. Armed with a creative mind and inventiveness, these individuals have taken the virtual world by storm; accumulating massive followings, and influencing trends and opinions. Bigg Boss OTT in this season has shed light on this increasing phenomenon of creator economy, especially with the participation of two very prominent YouTubers like Elvish Yadav and Fukraa Insaan.”