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How many times have you stopped to look at a product because the packaging caught your eye? Did the appearance of two identical products influence your decision when you had to choose between them? While we should attempt not to assess things based on their looks, the truth is that we worry a lot about initial impressions. In a world like this, the appearance of a product's package is just as important as the product itself. Because, no matter how amazing your product is, poor packaging design will reduce sales.
Because packaging design must represent your brand, you must inform the designer of the aesthetics to be used. This includes colours, typefaces, logos, and, if applicable, pictures.
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