India’s D2C market has made social media an important channel for product discovery, brand building and customer acquisition. As consumers increasingly engage with creators for product recommendations, reviews and demonstrations, D2C brands are looking beyond traditional advertising to build stronger…
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Surat is widely recognised as one of India’s major hubs for textiles, diamonds, jewellery, fashion and also for businesses that are growing fast. Because of that, the city has a very lively consumer market that’s becoming more and more digital.…
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Influencer marketing has become an important part of how Indian brands find their way to consumers online. But for businesses investing money in creators, getting views and likes is only one part of the story. The bigger question is: did…
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Influencer marketing has become an important part of modern digital marketing. Today, consumers often end up checking the creators they already trust for product recommendations, reviews, and even brand discoveries. When businesses team up with the right creators, they can…
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Bengaluru is known as India’s technology and startup capital but honestly the city has also grown into a pretty solid market for fashion, food, fitness, beauty, D2C and lifestyle brands. As more businesses are trying to grab attention online, traditional…
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In India, the use of influencer marketing has become more prevalent as brands today seek genuine approaches to reach their target audience. In a report by the Indian School of Business and Hashfame, Gujarat was identified as having an overly…
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Kolkata is one of India’s most culturally distinctive business markets, and locally you’ll find brands that move across food, fashion, jewellery, retail, education, hospitality and even D2C stuff. Lately, people are discovering these brands more and more through social media…
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In today’s competitive digital world, relying on conventional advertising methods to attract new or potential customers is no longer effective for businesses. Hence, it is crucial for brands, especially the ones that are operating in India’s capital city and the…
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Why Influencer Marketing Remains Popular Due to social media platforms, people have developed a new attitude towards products and services. Today, most consumers rely on the advice of the creators they admire instead of advertisements. For example, when someone searches…
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The Emergence of Influencer Marketing In today’s world, consumers spend a significant amount of time on social media platforms. People are watching videos, following their favorite creators, and accepting recommendations by influential people they like. In such a scenario, influencer…
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