Digital Marketing is today’s way of getting your service, product or brand endorse out in the world. In easier terms, digital marketing is a way of advertising through digital channels. Digital channels like social media, search engines, mobile apps, email, and websites.
According to a Google marketing insight, around 50% of consumer starts their inquires from a search engine, around 30% visits brand website and the rest around 20% visits mobile applications.
Digital marketing works across various digital channels that are used by users many times a day. It has the ability to reach customers beyond advertisement. It is the advent of modern-day marketing.