LinkedIn influencers VS LinkedIn advertisement: What delivers better results?

In today’s be to be era, most of the business and brand wants to grow very fast on LinkedIn. Some brands work with a LinkedIn influencer marketing agency. Here only one question will pop up in everyone’s mind: which option gives better leads, ROI and trust?

First of all, here we need to understand what a LinkedIn influencer marketing agency really does. The influencer marketing agency connects brands with popular social media content creators, experts, founders and thought leaders. These content creators already have a loyal followers and when creators talk about a product, their followers and subscribers listen. This feels very natural and not like pushy advertisement. 

Why do people Ignore Ads?

On the other hand, LinkedIn advertisements can target the right job titles and locations. But users know they are advertisements. Here people scroll very fast. Most of the social media users skip them unless the offer is very strong. This is the reason why most of the brands are testing campaigns with LinkedIn influencer marketing agencies.

Working with the LinkedIn influencer marketing agency, the biggest benefit is authenticity. Marketing agencies help content creators share their real stories, opinions and use cases. Apart from saying “buy now” , creators explain why something matters. This wills trust step by step. And then the trust becomes leads.

Benefits of long Term visibility

Another benefit is long term visibility. Traditional advertisements stop the movements you stop paying. But posts created with LinkedIn Influencer marketing agencies stay on profile, reshared, get saved and combined content types … Poles, case studies, short videos and carousels to keep engagement high.

The cost is another big point. With advertisements, you pay every single click. Most of the time the cost per lead becomes very high. But with an influencer marketing agency you are investing in a relationship between brand and customers and brand trust. The result may start slower but when they grow… they grow stronger over time.

When will your brand become visible?

Another thing is measurability, which also matters. A smart LinkedIn influencer marketing agency shares clear reports .. the share, comments, signups, conversions and leads. This makes it easier to show the value of your management team. 

In the most B2B cases, the best strategy is a mix. Use advertisement for scale and use a LinkedIn influencer marketing agency for story telling, thought leadership and trust. When both work together, your brand becomes believable and also visible.