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5 SEO Strategies For Instagram To Follow This Year!


SEO which stands for search engine optimization means optimizing your content to make it more searchable by using keywords when put in a search engine. Instagram is a top-rated social media app that helps you connect to the world. With over 1 billion active users, Instagram is the top 5 social media site in the world. Performing Instagram SEO will not only help you get noticed but will also increase engagement and followers. In this blog, we’ll tell you 5 SEO strategies for Instagram to follow this year. We provide PPC Services in Delhi.

What is Instagram SEO?

Instagram SEO means optimizing your Instagram content so that it is discoverable in search results. With the help of SEO, when someone searches for a relevant keyword or hashtag in the Instagram search box, you can see your account or content in the top results.

5 Instagram SEO strategies to increase your reach

1. Optimize your Instagram profile for search

To be discoverable, choose the right keywords. Start by naming your account relevant to your product or service. The next step is to add relevant keywords to your Instagram bio. Now put your location in the bio if necessary. Make sure to switch to a professional or business account. You can other contact info too.

2. Use right hashtags

Use only relevant hashtags. Use a combination of well know, niche, and specific hashtags. Limit hashtags to 3 to 5 per post. Don’t use irrelevant or overly generic hashtags. Keep a check on which hashtag drives in more traffic by keeping a statement on your insights. We provide PPC Services in Delhi.

3. Use right keywords

Including relevant keywords in your caption can help you be more top on the Instagram search box. Instagram search results are now served by keywords in your caption too. To get the best keywords for your account, use an analytic tool to get more insight into which keywords are driving traffic to your account.

4. add alt text to images

Alt-text is a description of the image or video posted, making the content accessible to the visually impaired. Using alt text will help Instagram recognize your content better. To add alt text to your Instagram post, go to the “advanced settings” option on the page where you write captions. Hire Digital Marketing Agency in Delhi to get help with Instagram SEO.

5. Maintain a quality account

Instagram is very strict about its community guidelines. Don’t do or post anything which goes against it. Posting low-quality, objectionable, or sensitive content enables Instagram to rank you down the search box. Don’t post clickbait, exaggerated health claims, copied content, or misleading content.


With over 1 billion users, Instagram is the perfect place to market your product or service. Using SEO practices on your Instagram can help you easily discoverable and on the near top of the search box. Make sure to use the correct and relevant hashtags and keywords in your bio and caption. Put contact info in your bio. Use alt text for posting images to be more appropriate. Don’t go against Instagram’s community guidelines. Follow all these and see your Instagram business getting more followers each day. TYC Communications is the best Digital Marketing Agency in Delhi; contact us today.

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